AFL milk sponsorship
The AFL (Australian Football League) is the largest and most powerful sporting body in Australia. The Woolworths supermarket chain became the official milk sponsor to the AFL.
Two ‘star’ footballers, Tom Hawkins from the Geelong Football Club, and Ben Cunnington from North Melbourne were used to advertise the new sponsorship deal. It was a large campaign that went across the country, supported by TVC, radio and online.