Bundaberg Distillery

Following an $8.5 million upgrade, Australia’s most awarded rum distillery was transformed into a world class digital retail experience, marking one of the most significant investments in the distillery’s 127-year history. This upgrade naturally extended to its website.

The Visitor Experience at the distillery blended the seamless combination of both digital and physical worlds. Digital and social media being utilised to create a truly personalised and entertaining experience.