Meet the Growers
I interviewed farmers from around Australia who supply meat, fruit and vegetables to Woolworths. I would speak to them about their farms, their specialisation, and the effort it takes to keep Australia fed. The Meet the Growers campaign also involved the inclusion of QR codes in the packaging of the produce that was from that particular grower. The packaging would reveal the name of the farmer who grew the produce, their photo, a link to the farmer’s page and the length of time they had been supplying Woolworths.