Drink. Eat. Discover.

Once upon a time if you told someone that beer was losing its relevance in Australia, they’d look at you as though you were drunk. But that’s what’s happening. In fact, due to a cultural shift towards healthier lifestyles the overall liquor market in Australia isn’t what it used to be.

A joint campaign was created for CUB (Carlton United Breweries) and Dan Murphy’s to show beer in a completely new light. One example being when the right beer is paired with the right cuisine, the result can be salivating.

Drink. Eat. Discover. delivered the world of beer and cider like never before, opening up different repertoires and unlocking incremental occasions. An omni-channel led platform took the audience on a trip across the globe, with mouth-watering outcomes.