Fresh Market Update
Fresh Market Update was created to inform and educate customers about what vegetables and fruit are in season. The updates provided informative news on different fresh produce, in particular what was being harvested at that particular time in Australia. It was supported across TV, digital, radio, in-store and catalogues.
The mango example provided was a particular audience favourite. The online videos showed informative and creative ways about how you could extend the life of your produce, and the different ways you could use mango. This format was extended across all produce.